Product Marketing Manager

📍 uMhlanga, South Africa 🏷 Governance & Public Policy 🗓 Posted 2 Nov 2026

Drive the success of iKhokha's fintech products through strategic marketing plans that maximise adoption, growth, and profitability
Develop comprehensive go-to-market strategies for new product launches, encompassing distribution, promotion, and sales approaches
Conduct rigorous market research and competitive analysis to identify industry trends, customer needs, and threats to product success
Craft compelling product messaging and positioning that resonates with clearly defined target audiences and buyer personas
Monitor campaign performance using data-driven KPIs and metrics, adjusting strategies to achieve desired commercial results

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