Agrologistics, Cold Chain and Market Activitation Advisor- FRESHWAY Project

• Strengthen Ethiopia's horticultural supply chains by analysing cold chain logistics, aggregation models, and market connectivity across priority locations including Arba Minch, Hawassa, and Adama
• Develop practical recommendations to improve efficiency and transparency in domestic and export horticulture supply chains, identifying bottlenecks and investment risks
• Lead the establishment of regional aggregation hubs and forge effective logistics linkages between hubs, the Modjo Cool Port, and high-end retail buyers in Addis Ababa
• Organise targeted learning visits and facilitate structured buyer–seller meetings to strengthen producer understanding of market requirements and build reliable supply partnerships
• Deliver technical inputs to training programmes on horticultural logistics, cold-chain management, and postharvest handling whilst identifying Dutch logistics innovations for Ethiopian adaptation

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