Product Marketing Manager

• Drive the success of iKhokha's fintech products through strategic marketing plans that maximise adoption, growth, and profitability
• Develop comprehensive go-to-market strategies for new product launches, encompassing distribution, promotion, and sales approaches
• Conduct rigorous market research and competitive analysis to identify industry trends, customer needs, and opportunities for differentiation
• Craft compelling product messaging and positioning that resonates with target audiences, ensuring consistent communication across all marketing channels
• Monitor and analyse marketing campaign performance using KPIs and data-driven insights, adjusting strategies to achieve desired results

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