Sun King: Global PAYG Phones Marketing Manager

• Shaping and executing the global marketing strategy for Sun King's PAYG mobile phone product line to drive brand positioning, demand generation and revenue growth across Africa and Asia.

• Lead product and portfolio marketing initiatives, translating consumer insights into compelling positioning, value propositions and messaging frameworks that resonate across markets.

• Develop comprehensive go-to-market toolkits and coordinate multi-country launches, ensuring consistent brand execution whilst adapting to local market nuances and partner requirements.

• Drive integrated marketing campaigns across all channels—ATL, BTL, digital, experiential and field activation—to maximise customer acquisition and lifetime value.

• Build cross-functional collaboration with commercial, sales, NPD and field teams to align marketing strategy with commercial objectives and accelerate PAYG phone adoption and usage.

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