Development of Oxfam Kenya's Public Fundraising Market Analysis, Public Fundraising Strategy, and Overall Fundraising Strategy

• Develop comprehensive public fundraising market analysis, strategy, and overall fundraising strategy to diversify Oxfam Kenya's income beyond institutional donors as it transitions to autonomous affiliate status
• Lead market research to identify and analyse untapped giving potential amongst individuals, the Kenyan public, corporates, legacy donors, diaspora communities, and digital/online channels
• Analyse resource mobilisation capabilities and infrastructure requirements to establish public fundraising as a sustainable income stream
• Build strategic frameworks that differentiate public fundraising approaches from institutional grant fundraising and align with Oxfam Kenya's localisation agenda
• Deliver actionable recommendations that prioritise responsible, context-appropriate resource mobilisation strategies reflecting Kenya's demonstrated giving culture

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