Below The Line Marketing Agency- Kenya

• Design and execute integrated below-the-line experiential marketing campaigns that drive consumer awareness, confidence, and demand for Compressed Earth Block (CEB) housing products
• Lead behaviour change initiatives that address information gaps and perception barriers to CEB adoption across the Kenyan market
• Develop and deliver consumer engagement strategies that demonstrate viable, market-led approaches to customer acquisition and demand generation
• Coordinate integrated campaign activities with Habitat for Humanity International and private-sector partners to ensure aligned messaging and sustainable market impact
• Drive demand generation efforts that showcase scalable, commercially viable pathways for CEB product adoption beyond the support period

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