expert en suivi-évaluation

• Design and deliver a comprehensive road safety awareness and information campaign across Senegal, engaging community stakeholders and regional development committees in developing localised safety plans
• Evaluate phase 1 campaign results to identify successes, address gaps and limitations, and propose innovative, measurable interventions
• Conduct a baseline Knowledge, Attitudes and Practices (KAP) survey of road users in target zones within the first 60 days to establish impact evaluation benchmarks
• Develop an integrated communications strategy and delivery mechanism (traditional and digital media) including behaviour change models, audience-specific media mix, message pre-testing plans, and a 12-month campaign calendar
• Establish a monitoring and evaluation framework for campaigns, defining output indicators (reach, media impressions, materials distributed) and intermediate outcome indicators

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