expert en sécurité routière

• Organise a comprehensive national road safety awareness and information campaign across Senegal, engaging stakeholders and communities in Safe System principles and best practices.
• Lead a baseline survey on road users' Knowledge, Attitudes and Practices (KAP) within targeted intervention zones during the first 60 days to establish impact evaluation benchmarks.
• Develop an integrated communication strategy and delivery mechanism (traditional and digital media) grounded in behaviour change theory, targeted audience analysis, message pre-testing and a 12-month campaign calendar.
• Design a robust monitoring and evaluation framework capturing output indicators (persons reached, media impressions, materials distributed) and intermediate outcome indicators for campaign effectiveness.
• Evaluate phase 1 campaign results, identify successes and gaps, and propose innovative, measurable actions to strengthen phase 2 interventions.

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