Expert en communication

• Organise and deliver a comprehensive road safety awareness campaign across Senegal, engaging communities and stakeholders through a Safe System approach combined with mixed-method road control operations synchronised with traditional and digital media outreach
• Develop a strategic communication framework and integrated media plan (traditional and digital) for 12 months, incorporating behaviour change models, targeted media mix justification, message pre-testing protocols, and campaign-reinforcement scheduling
• Conduct a baseline Knowledge, Attitudes and Practices (KAP) survey of road users in targeted intervention zones within the first 60 days to establish impact evaluation benchmarks
• Design and establish a comprehensive monitoring and evaluation framework encompassing output indicators (persons reached, media impressions, materials distributed) and intermediate outcome indicators for all campaign activities
• Analyse Phase 1 campaign results to identify successes and gaps, then propose evidence-based and measurable improvements to strengthen Phase 2 interventions

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