Design and Delivery of a Product Quality Assurance and Standardization Training for REAP Retail Trading Groups

• Design and deliver product quality assurance and standardisation training to retail trading groups within the REAP livelihoods programme, addressing market concentration and competitive pressure in the Dadaab Refugee Complex
• Lead the curriculum development process to equip adolescent mothers, caregivers and foster parents with quality differentiation strategies that move beyond price-based competition
• Coordinate delivery of training across Ifo 1, Ifo 2, Dagahaley and Hagadera settlements, ensuring culturally appropriate and contextually relevant content for retail traders
• Analyse current retail enterprise practices and product offerings to tailor standardisation protocols that enable vendors to differentiate goods and strengthen market positioning
• Foster linkages between trained retail trading groups and formal or informal market networks to reduce isolation and expand sales opportunities beyond existing competitive rows

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