RFP for ECD Responsive Caregiving Technical Advisor

• Girl Effect is an international non-profit that builds media that girls want, trust and need. From chatbots to chat shows and TV dramas to tech, our content reaches millions of girls in Africa and Asia to make choices and changes in their lives. Igniting their confidence to act differently at a time that can define their future. We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, relationships, etc. And we use innovative technology so we can reach girls at scale. We arm girls with the skills to negotiate and redefine what they are told is possible, so every girl can choose to be in control of her body, her health, her learning and livelihood. When a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country. That’s the Girl Effect.
• Girl Effect Tanzania is implementing a Hilton Foundation-supported Early Childhood Development (ECD) project. The project aims to improve and sustain responsive caregiving and nutrition practices among adolescents and young parents within Tanzania’s Arusha Region. By leveraging a multi-channel Social and Behavior Change (SBC) model, the initiative integrates responsive caregiving and nutrition messaging into existing community platforms, such as Village Health and Nutrition Days (VHNDs) and youth-led peer groups, to reach target demographics effectively.
• The project recognises that adolescents and young parents face unique challenges in accessing knowledge, confidence, and support to provide responsive care for young children. Early experiences during the first five years of life are critical to children’s cognitive, emotional, social, and physical development. Strengthening caregiver capacity during this period is essential to improving child outcomes, particularly among vulnerable young families.

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