Growth Manager-Nigeria

• Lead digital acquisition, activation, and retention of smallholder farmers on FarmerChat across African markets through performance marketing and data-driven campaigns
• Drive and scale paid acquisition campaigns across Google Ads, Meta Ads, and other channels, optimising for ROAS, CAC, and conversion efficiency
• Develop localised seasonal and event-based campaigns aligned with crop cycles and regional trends, using A/B testing to maximise farmer activation and repeat usage
• Manage regional influencer partnerships and creator collaborations with a performance-first approach, tracking CPI, engagement quality, and long-term retention metrics
• Coordinate with the Global Growth Lead to adapt and implement growth playbooks for new and existing African markets, translating engagement insights into actionable strategies

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